TIPPING POINT: HOW LITTLE THINGS CAN MAKE A BIG DIFFERENCE

By: GLADWELL, MALCOLM

Price: $17.99

Quantity: 1 available

Book Condition: .


Back Bay Books 1/1/2002. New paperback.


Publisher Description


The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Title: TIPPING POINT: HOW LITTLE THINGS CAN MAKE A BIG DIFFERENCE

Author Name: GLADWELL, MALCOLM

Categories: Business/Finance,

Publisher: Back Bay Books: 2002

ISBN Number: 0316346624

ISBN Number 13: 9780316346627

Binding: PAPERBACK

Book Condition: .

lbs: 0.75 lbs

Seller ID: 9780316346627N