St. Martin's Press 3/19/2019. New hardcover. First Edition, First Printing. in Brand New jacket. Store pick: Malcolm Gladwell meets Bill Nye in this fabulous business book that will also appeal to Steven Johnson history fans. Who would have thought physics would have any application to creativity or that I would devour such a book in one sitting?Safi Bachall has done an amazing job with his first book and I look forward to more to come. -Jill Hendrix, store owner Signed by author.