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PASSION CONVERSATION: UNDERSTANDING, SPARKING, AND SUSTAINING WORD OF MOUTH MARKETING, PHILLIPS, ROBBIN
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Author Name    PHILLIPS, ROBBIN

Title   PASSION CONVERSATION: UNDERSTANDING, SPARKING, AND SUSTAINING WORD OF MOUTH MARKETING

Binding   HARDCOVER

Jacket Condition   in Brand New jacket.

Edition   First Edition, First Printing.

Publisher    John Wiley & Sons, Inc. 2013

ISBN Number    111853333X / 9781118533338

Seller ID   9781118533338N

John Wiley & Sons, Inc. 9/3/2013. New hardcover. First Edition, First Printing. in Brand New jacket.

Publisher Description

No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business.

If you think you are in the marketing business, think again. You're in the people business, and "The Passion Conversation" teaches you how to get people to fall passionately and madly in love with your organization or cause.

The author's mash-up of the latest in wonky academic research with practical, real-world stories shows how any business can spark and sustain word of mouth marketing. Readers learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations, ultimately impacting the financial success of a business.

"The Passion Conversation "will change your perspective on marketing by: Explaining the three motivations for people to talk about businesses and causesDetailing how every marketing problem is a people problem in disguiseGiving heartfelt evidence that marketing materials are now conversation toolsShowing how customer communities sustain word of mouth while also sparking financial impactHelping your business apply these marketing lessons through a series of workbook exercises called "Passion Explorations"

The time is now for marketers and businesses to go beyond the product conversation to understanding, sparking and sustaining the passion conversation for why your business is in business.

Price = 25.00 USD


 

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